MOORESVILLE, N.C. (AP) — It's not just the picture of beef on a new billboard in North Carolina that tries to catch drivers' attention, it's the aroma coming from the sign.
The billboard on N.C. 150 in central North Carolina emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain. Bloom is part of the Salisbury, N.C.-based Food Lion chain.
The billboard shows a fork piercing a piece of meat.
Well I'd vomit on sight let alone smell...